Aram shishmanian biography of williams

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That sentiment, and a 33-year career as a consultant and business philanthropist, has helped him run the (WGC) in an age when the metal?s appeal is under pressure from a growing array of consumer attractions such as mobile phones and designer handbags.

In recent years, gold has lost ?some of its aspirational character?, Mr Shishmanian says. He points out that many young consumers in major emerging economies such as China and India are more interested in western-style luxury goods than beautifully crafted gold jewellery.

?Heavily exposed to the media, they aspire for western consumer and luxury goods as part of a stereotyped western lifestyle.?

Since about 50 per cent of these consumers are under 20, the WGC needs to reposition its gold products towards the youth market. ?Today gold is competing head on with high-branded products from the mobile phone to the Louis Vuitton handbag,?

Mr Shishmanian says. ?We must ask ourselves the question: what does it take to reignite