Aunt jemima history summary
Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.!
An advertisement for ready-made pancake mix shows racist stereotypes of Black women.
Aunt Jemima
Former brand of breakfast foods
This article is about the food products brand formerly known as Aunt Jemima. For the vaudeville performer using the Aunt Jemima stage name, see Tess Gardella.
For the brand that replaced Aunt Jemima, see Pearl Milling Company.
Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.[1][2]
Aunt Jemima was modeled after, and has been a famous example of, the "Mammy" archetype in the Southern United States.[3] Due to the "Mammy" stereotype's historical ties to the Jim Crow era, Quaker Oats announced in June 2020 that the Aunt Jemima brand would be discontinued "to make progress toward racial equality",[4] leading to the Aunt Jemima image being removed by the fourth quarter of 2020.[5